In this episode of Rise Above the Ranks, David Parnes sits down with Chris Heller, CGO of OJO Labs and Lower Mortgage, for a powerful conversation on what brokerages must do to stay competitive in today’s shifting market. Chris breaks down the new expectations for agents, why recruiting has changed forever, and how leadership can stay ahead of the curve instead of reacting too late.

They dive into how AI is becoming a competitive advantage—not a threat. From improving agent follow-up, to elevating consumer experience, to creating tech-forward brokerages that scale smarter and faster, Chris explains exactly where the industry is heading and why efficiency will separate the winners from the ones who get left behind.

If you want to stay ahead of the game, recruit better talent, and build a future-proof business, this is the episode you can’t afford to miss.

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00:00-00:40 Intro
00:41-03:20 How Brokerage Expectations Are Changing
03:21-06:10 Recruiting Has Changed Forever
06:11-09:00 What Agents Must Do to Stay Competitive
09:01-12:10 Leadership Mistakes That Hold Brokerages Back
12:11-15:00 AI as a Competitive Advantage — Not a Threat
15:01-18:20 Improving Agent Follow-Up & Consumer Experience
18:21-21:30 Building Tech-Forward Brokerages That Scale
21:31-24:50 Efficiency, Automation & Smarter Growth
24:51-27:20 Preparing Now Instead of Reacting Too Late
27:21-28:08 Final Thoughts