WELCOME

Long before there were TikTok trends and Instagram followers, before flip phones took real estate on the road, and even before bell bottoms were en vogue (the first time), there was Rosa Nell Hammer, taking names and closing deals in South Florida.

Rosa earned her real estate license 56 years ago, after a series of military relocations taught her how to buy and sell homes in a hurry. At 104 years old this month, she continues to serve as the country’s ‘most senior’ agent—and she’s got the active license and NAR membership to prove it.

Rosa’s first sale, which generated a $600 commission, came after two weeks of door-knocking—a strategy she encourages to this day.

Keep reading for:

  • Funding expansion. More (mortgage) money, less problems.

  • New masterclass. Set yourself apart with these advanced career tips.

  • Huge homes. See two spacious stunners in California's luxury market.

SHARPEN YOUR SKILLS

 🔊Today’s Top Podcast Rec:

Sustainable real estate careers are built on a steady flow of ready-to-close leads. Learn how mortgage broker and social media master Margot Ettedgui uses her digital brand to connect with buyers—and her go-to platform for creating viral content.

TRACK THE TRENDS

MARKETS

New options for new buyers

Earlier this week, the White House unveiled a handful of new initiatives designed to make homeownership more affordable—especially for first-time buyers.

  • Homebuyers can now count part of the income they earn (or expect to earn) from an accessory dwelling unit (ADU), like a backyard guest house or garage loft, to qualify for FHA-insured mortgages.

  • The USDA is expanding the funding available to Native Americans purchasing a home on some Tribal Lands, increasing opportunities for homeownership in these communities.

  • The USDA is also testing a pilot program with alternative eligibility criteria for traditional mortgages, making it easier for those with low credit or limited income to access homeownership.

  • For veterans struggling to make their mortgage payments, the Department of Veterans Affairs is preparing to launch a new home retention program that aims to keep more veterans housed.

According to the Department of Housing and Urban Development, the rate of first-time home buying has hit the highest level seen since at least 2000. And of the 1.8 million homebuyers who have used FHA funding over the past few years, 83.6% were first-time home buyers.

WHAT’S NEW FROM ESTATE MEDIA:

A masterclass in scalable success

Confident closings start long before the contract is drawn. Learn what contingencies are worth waving, how to choose the right broker, buyer, or lender from the start, why your seller’s inspection report can be your most valuable offer-generating tool, and more, in Josh Flagg’s latest masterclass.

Grab your notepad and tap the button below to tune in—and level up.

REC ROUNDUP

The Friday Five

📖 Value-added. 7 ways agents can prepare for evolving commission rules.

👀 Luxe living. Tour a stunning $23M new construction in Encino, CA.

👀 TKO. Explore Logan Paul’s 34,000 Sq.Ft. celebrity compound.

💡Travel tips. How to travel first-class and save some cash.

💡High score. Credit-boosting tips to try before you buy a home.

Before we go…

ESTATE RECOMMENDED RESOURCES

📣 WANT TO REACH 20K+ REAL ESTATE PROFESSIONALS RIGHT IN THEIR INBOX?

Promote your brand with Estate Weekly and get noticed by the leading professionals in the real estate industry. Our subscribers include high-income decision-makers, investors, and key players in the real estate sector. For more information, please email partnerships@estatemedia.co.

📣 LOOKING TO LEVEL UP YOUR SOCIAL MEDIA MARKETING?

Coffee and Contracts takes the guesswork out of building a powerful social media brand, with done-for-you real estate templates, fillable guides, and easily customizable social posts. Stop cringing over your captions and access thousands of time-hacking templates, with this exclusive membership for Estate Weekly readers.

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