Privacy Policy

Last Updated:

1. Introduction

Estate is committed to explaining how we gather and use your personal information, keeping it secure and handling it in accordance with our legal obligations.  This Privacy Policy (“Policy”) is designed to help you understand how we use your data.  It also explains your rights and choices. 

This Policy applies to these services (which we call the “Platform” in this Policy):

  • our website
  • our newsletters and marketing communications;
  • anywhere else we gather information about you and refer to this Policy.

How we handle your information depends on which Platform services you use, and how you use them.  This Policy is grouped into these sections:

We encourage you to read this Policy carefully.  If you have questions, please contact us.

2. About us and this Policy

Who we are

Estate Media operates the Platform and is referred to in this Policy as “Estate”, “we”, “our” or “us”.  This Policy supplements and is governed by our [Terms of Use]5 (“Terms”).  Capitalized terms that are used but not defined in this Policy are defined in our Terms.  The Terms describe how the Platform works in general, and establishes a contract between you and us governing your use of the Platform.

Contact us

If you have any questions or feedback about this Policy, email us at

When this Policy applies

This Policy applies to you when you use the Platform, effective as of the Last Updated date above.  However, some collection and use of information falls outside this Policy:

  • Third-party services:  Outside Materials (as defined in our Terms) are not part of the Platform, so this Policy doesn’t apply to any information you may exchange with providers of Outside Materials or other third parties.  If you follow a link to a third-party website, your use of that website is governed by that website’s privacy policy, and is not covered by this Policy.
  • Our personnel: If you are a current or former employee or contractor of ours, this Policy does not apply to you.  Reach out to your human-resources partner or supervisor with any inquiries about your personal information.
  • When we don’t control your information:  If we receive your information in our role as a service provider to another business, our agreement with that business governs our use of your information.  We will refer any questions or concerns of yours to that business.

Because the Platform changes often, this Policy may change over time.  Anytime we modify the Policy, we will post a revised version on the Platform and update the Last Updated date above.  If Estate is going to use your personal information in a manner materially different from that stated at the time of collection, we will notify you before the material changes take effect, so you have time to review them.  We will notify you via email (if you have given us your email), by posting a notice on the Platform and/or by any other means to the extent required by law.

We encourage you to review the Last Updated date periodically to ensure you’re aware of the current Policy.   By using or accessing the Platform, you signify that you have read, understand and agree to be bound by this Policy and the Terms. 

Applicable privacy laws

Estate launched in late 2023.  While we hope to grow quickly, Estate is not currently required to comply with most data privacy laws, including those that confer consumer rights, such as  (1) “GDPR”: implementations of the Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679; or any (2) U.S. state consumer data-privacy laws, like the California Consumer Privacy Act, as amended (“CCPA”). 

If you have questions about your rights under any specific data privacy laws or would like to make a request related to your information, please contact us

3. Information we collect

Information you provide

To provide you with many of our Services, we need some of your personal information.  Without it, we may not be able to provide all services requested.  For example, your personal information is necessary to subscribe to our newsletters or communications, or participate in contests or promotions.  This information may include:

  • Contact and account information, such as your first name, last name, phone number, postal address, email address, date of birth, and profile photo, some of which will depend on the features you use and many of which are personal identifiers.

We ask that you not provide us with any sensitive personal information.  If you provide sensitive personal information to us, we use it only for our operational business purposes, and we do not disclose it to others for any other purpose. 

Information generated when you use the Platform

As you use the Platform, cookies and other technology we use will generate technical data about which features you use, how you use them and the devices you use to access our services.  This information may include:

  • Device Information related to the devices you use, which may include devices’ IP address, advertising identifier(s), browser and operating system, internet service provider and settings.
  • Geolocation Information. Such as general location determined from your IP address or other information you share with us, depending on your device settings.  
  • Internet Activity related to your use of the Platform, such as the pages you visit, the sites you use before or after visiting ours, your actions within the Platform, the content or advertisements you interact with, general location information, time stamps and performance logs and reports.
  • Cookie data.  We and certain of our third party contractors and partners, such as analytics and advertising partners, may use ‘cookies’ and other website technologies to collect information about your online activity over time and across different services.  We may use both session cookies (which are deleted from your device when you exit the Platform) and persistent cookies (which remain on your device for longer or until you delete them manually).  A session cookie disappears after you close your browser.  A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Platform.  We do not offer cookie controls at this time.
  • Inferences.  We may infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics.

4. How we use information

In general

Here is a detailed overview of the reasons we use personal information, together with practical examples:

To provide our content, services and products to you

  • Send you our newsletters and other content
  • Communicate with you about our services

To develop and improve our Platform

  • Administer focus groups, market studies and surveys
  • Review interactions with customer teams to improve our quality of service
  • Develop new content and services

To operate advertising and marketing campaigns

  • Administer sweepstakes, contests, discounts or other offers
  • Communicate with you about products or services that we believe may interest you

To prevent, detect and fight fraud and other illegal or unauthorized activities

  • Find and address ongoing, suspected or alleged violations of our Terms
  • Better understand and design countermeasures against violations of our Terms
  • Enforce or exercise our rights; for example, those in our Terms

To ensure legal compliance

  • Assist law enforcement upon request
  • Comply with legal requirements, including in connection with any change of ownership or control of our business


We rely on the following purposes to collect and use your information as described in this Policy:

  • Commercial purposes: At times, the reason we process your information to advance your economic interests or our economic interests.  These purposes include performing the contract that you have with us, as embodied by our Terms, which advance our economic interests and yours.  For instance, if you order products from us, we use your information to complete your payment and provide your product to you. 
  • Business purposes: Most often, we process your information for operational reasons, in a reasonably necessary and proportionate manner (i.e., for business purposes under CCPA).  For instance, we analyze users’ behavior on our services to continuously improve our offerings, we suggest offers we think might interest you and promote our own services, we process information to help keep our members safe and we process data where necessary to enforce our rights, assist law enforcement and enable us to defend ourselves in the event of a legal action.
  • Comply with applicable laws and regulations: We also process your information where it is necessary for us to comply with applicable laws and regulations and evidence our compliance with applicable laws and regulations.  For example, we retain traffic data and data about transactions in line with our accounting, tax and other statutory data retention obligations and to be able to respond to valid access requests from law enforcement. 
  • Consent: From time to time, we may ask for your consent to collect specific information, such as your precise geolocation, or use your information for specific reasons, like messaging your email address or phone number for direct marketing purposes.  In general, you may withdraw your consent by changing your settings (such as browser or device settings) or following instructions provided with information we send you on a consent basis (such as clicking ‘unsubscribe’ in any email ).  You may always withdraw your consent at any time – just contact us.


Estate has implemented technical, administrative and physical security measures to protect your information from unauthorized access, use or disclosure. Still, no data transmission over the Internet is 100% secure, so we cannot guarantee or warrant the security of any information you provide, and you do so at your own risk. We cannot promise that your information will remain absolutely secure in all circumstances. We are not responsible for the circumvention of any privacy settings or security measures we may provide.

5. Our disclosures of information to others

Since our goal is to help you learn about our content and services, the principal reason we exchange your information is to enhance your experience of the Platform and make sure it works well for all users. 
This section describes how and why we exchange personal information with contractors and third parties.  It also describes exchanges made for certain purposes, like legal reasons.  We may also disclose deidentified and/or anonymized data for these purposes.

Functional disclosures

In addition to the use of trackers described above, we contract with companies or individuals to provide certain services related to the functionality and features of the Platform, including payment processing, email and hosting services, software development, shipping and fulfillment, data management, and administration of contests and other promotions.  We refer to them as “contractors.” 

We may disclose information about you, such as Personal Identifiers, Commercial Information, Internet Activity and Device Information, to contractors as necessary for them to perform their services.  Contractors are not permitted to use information about you for any other purpose.  In the past twelve (12) months, we have disclosed these types of information to the following types of contractors:

  • Analytics providers, namely Google Analytics, to tell us how the Platform is doing, such as which parts interest visitors and how long they visit before leaving.  Among other data, they may receive your IP address.
  • Newsletter providers, namely Mailchimp, to deliver our content to you via email and manage your email subscription.

For legal reasons

Finally, we may disclose personal information:

  • In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law.  In such cases we reserve the right to raise or waive any legal objection or right available to us;
  • When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company, our users, or others; and in connection with the enforcement of our Terms and other agreements; or
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. 

With your consent or at your request

We may periodically ask for your consent to disclose your information to third parties.  Whenever we ask your consent for this reason, we will summarize the purpose and scope of the disclosure.  For example, we may offer discounts to you if you consent to join our mailing list or participate in a promotion involving direct marketing communications. 

  • In those cases, the Platform will display a tickbox near an email-entry field explaining that by submitting your information, you agree to share your email with the content provider.
  • To be clear, we only exchange information about you with third parties for direct marketing purposes if you opt in, and will only do so until you opt out. 

6. How long we retain your information

We retain your information only as long as we need it for the purposes described under How we use information, except when longer retention is required by our compliance policies and efforts toward applicable legal, tax, accounting and regulatory requirements. 

How long we need information for those purposes varies by category, and even within categories.  These retention determinations always consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from its unauthorized use or disclosure, whether we can achieve those purposes without using the personal information.

For example, we delete some Internet Activity at some soon as you exit the Platform, whereas we may retain records of your orders for services and products for several years as required by law or contract, such as agreements with our payment processors or under our accounting standards.

7. Your rights and controls

As a user of the Platform, you have rights and choices about your personal information.  Please contact us if you have questions about specific rights provided under specific data-privacy laws.  We want you to be in control of your information, so we want to remind you of the following options and tools available to you:

  • Content opt-outs:  you may opt-out of any newsletters or promotional communications from us by following the unsubscribe instructions in the communication you receive.  We may continue to send you communications regarding the Platform, such as notices about administrative updates, transaction reports, and changes to the Platform, this Policy or the Terms.
  • Advertising opt-outs:  Cookies and other third-party technology in use on the Platform may facilitate behavioral advertising.  At this time, Estate does not offer a first-party means of disabling those technologies, though we will as soon as applicable law requires Estate to do so.  Third-party ad networks may be members of either the Network Advertising Initiative (“NAI”) or About Ads-Digital Advertising Alliance (“DAI”). If they are members and you do not want to receive targeted advertisements from these third-party ad networks, you may opt out. Information as to member companies, the practices of such third-party ad networks and your choices regarding having information used by these companies and how to opt out, can be found at either: for NAI members or for DAI members. Information on how to opt out of the use of your information by DoubleClick is available at and information on how to opt out of Google Analytics is available at

8. Use by minors

The Platform is intended for adult users.  We do not knowingly collect information from anyone under the age of 16, and we do not share or sell information about anyone under 16 without affirmative authorization.  If we learn that we have collected information from a child under age 16, we will delete that information as quickly as possible. 

  • If you are under 16:  sorry, but please leave the Platform.  If you’ve already sent us information, please contact us first so we can delete it. 
  • If you are a parent or guardian of a child under 16 years of age and you believe your child has provided us with information, please contact us