Edition #10
WELCOME
We hope you had a happy, healthy Thanksgiving—and are gearing up for a game-changing year-end.
Whether you’re reading this while curled up on the couch in your comfy pants, or bleary-eyed and caffeine-fueled after an early morning shopping spree, we want to take a moment to say Thank You for being here. Thanks for reading, watching, and following along as we strive to make real estate relatable, no matter what role you play.
Keep reading for:
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Listings are up. Is it a teaser or a turnaround?
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Walk on the wild side. Why @ZillowGoneWild almost didn’t happen.
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Thriving through change. New year, new moves?
SHARPEN YOUR SKILLS
🔊Today’s Top Podcast Rec:
For Aaron Grushow, a SoCal luxury agent and one of social media’s most-followed industry experts, it’s not enough to produce content exclusively for potential clients. Building a well-rounded real estate career means targeting both potential leads and industry professionals, like other agents, developers, and commercial players. Listen now to learn how Aaron created a relatable, leverageable brand that landed him a $44M listing.
TRACK THE TRENDS
MARKETS
It’s beginning to look a lot like ‘List-mas’
New property listings hit a six-month high in October, driving a pending sale boost that just might turn around 2023’s mediocre market. At this rate, November is likely to give buyers (and their agents) even more to be thankful for.
Check out last month’s market stats:
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Active listings rose 1.4% to the highest level since May.
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More than 1 in 3 sellers offered concessions for expenses like repairs and closing costs.
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Almost 21% of sold homes had at least one price drop—nearly a record high.
Looking ahead, there’s a good chance falling interest rates and growing inventory will fuel a buyer bounce-back worth watching.
FEATURED LUXURY LISTING
WHAT’S NEW FROM ESTATE MEDIA
Your all-access pass to the weird and wacky
Ever wonder how @ZillowGoneWild digs up the most offbeat, outrageous, and can’t-possibly-be-code-compliant listings? Leave it to Glennda Baker to find out.
Samir Mezrahi was on the verge of quitting the industry before his wild idea went viral, generating 1.8 million Instagram followers and hundreds of millions of views. Listen to his exclusive interview for a behind-the-scenes look at the two content sourcing strategies Samir relies on, plus the CRAZIEST Zillow listing he’s stumbled across.
MORE FROM ESTATE MEDIA
Our full lineup of real estate reads:
WAS the Newsletter is coming out 12/1! Explore design advice and inspiration with interior designer Paige Wassel. Subscribe for your weekly dose by clicking the link now!
The Glennda Gazette. Real estate, real life, in real time.
Zillowtastrophes. Unique, weird, and wild real estate.
Estate Elegance. Your daily dive into luxury real estate.
REC ROUNDUP
The Friday Five
📖 From the heart. How to know when change is a path worth choosing.
👀 Buying Beverly. See inside J.Lo and Ben Affleck’s 38,000 sqft family home.
👀 MCM. Death Star or dystopia? You decide.
💡Selling luxury. Why your network reveals your net worth.
💡Storytelling. How to tell (and sell) a real estate story that resonates.
Before we go…
ESTATE RECOMMENDED RESOURCES
📣 WANT TO REACH 20K+ REAL ESTATE PROFESSIONALS RIGHT IN THEIR INBOX?
Promote your brand with Estate Weekly and get noticed by the leading professionals in the real estate industry. Our subscribers include high-income decision-makers, investors, and key players in the real estate sector. For more information, please email partnerships@estatemedia.co.
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