Is AI Making Real Estate Agents Obsolete?
The real estate industry is buzzing with a question that’s on everyone’s mind: Are real estate agents becoming obsolete? With the rapid rise of AI, direct consumer platforms like Zillow and Redfin, and major disruptions like the recent NAR settlement, the role of the agent is under more scrutiny than ever before.
As technology transforms how buyers and sellers navigate the market, tools like AI are streamlining processes, and consumers now have unprecedented access to listings. Is this the end of traditional real estate agents, or just another phase in the industry’s evolution?
James and David break down the biggest changes shaping real estate today and explore whether these shifts signal the end of the agent’s role—or a new opportunity for those ready to adapt and thrive.
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