WELCOME

Hey, y’all! Like Willie Nelson said, I have been on the road again. This time I’ve hit Columbus, Destin (vacation), and soon, Denver and Nashville. I feel like I’m one of those old-timey suitcases with the destination stickers all over it.

What’s great about the travel is getting meet everyone at these events—I love it! It’s just the best. I’ve noticed that no matter where I go, people ask me a handful of the same questions. So today, I’m going to answer those things that everyone seems to want to know!

STORY TIME WITH GLENNDA

If anyone’s been to my website lately, they’ll notice I’ve changed my job title on it. Now it says Realtor/Speaker because that most accurately represents who I am in 2025. I am thrilled to get up in front of groups, so I jump on every chance I have to connect with other agents. Nothing gets me more excited than speaking with a crowd!

What’s funny to me is that no matter where I go, no matter who the audience is or what the size is, I get a handful of the same questions. The number one question I get is:

“Who Handles Your Business When You’re Not in Atlanta?”

Well, that’s easy. My team. My Diamond Squad is the truest definition of a team, in that each of us knows everything that’s going on with every deal. It’s never that, “Oh, that’s Glennda’s deal, or, “Those are Elizabeth’s people.” Our team is specifically set up in a way that every client is our collective client, so I can step away and that client will continue to receive seamless service.

Ours is an unconventional arrangement. Most teams operate as a gathering of people who are not working toward a collective goal. Let’s say you’re on the John Smith real estate team. John Smith probably has no idea what deals you're working on, and neither does anybody else on the team. (Maybe you don’t even want them to know.) But in my office, we all know exactly what’s happening in every transaction.

I don’t bring in people who want to fight against each other, and that’s why I am specific about doing the personality tests with my team. I need certain types of personalities to be able to handle this type of collaboration. Because if everybody were super competitive with each other, this wouldn't work. We’re all better together.

Is this model right for you and your team? Honestly, I have no idea. Really, it depends on the dynamic of your team, and what is your end goal is. I want stability and trust. I want longevity. So if I bring in someone who is clearly meant to be a team leader, they're coming to me to learn so then they can leave me and start their own team and that’s not right for our dynamic. My least-tenured member has been with me nine years and I trust every one of them with my business—which is a big chunk of my life.

Now, I sat down with my team before I started doing this type of traveling and asked, “Hey, are you guys going to be okay with this?” And, yes, they were all more than okay. But since I understand that my team thrives off of my energy, I make sure they get the opportunity to talk to me and I check in with them all the time. Again, like Willie Nelson says, they are always on my mind. While I may not be there physically, I’m perpetually present mentally. Plus, when I’m on the road, I’m out there building the Glennda brand (not the Glennda ego) and that inevitably means more business for them. We took two and a half million dollars in referrals last week while I was out and my team got that business. So we all win!

“How Do You Come up with Your Video Ideas?”

The first thing is that I never look at my content from a real estate agent perspective. I look at what I do from the consumer’s perspective. I focus on what the consumer is seeing.

I ask myself, What do they want to know, what is interesting to them, what gets them to their goals, what helps them? I have to take a step back and ask, What is the action that I want to spur with the video? 

That action is to inspire, impact and inform. So I make videos that are real, they're reliable, they're relatable, and they're relevant.

Once I have the vantage point, I figure out I want to do with it, and how I want to convey the information. That’s the framework of how I come up with content. Then I keep organized through a Google form that's on my homepage. For every video, I address three questions:

• What's the idea?

• What’s the inspiration?

• What’s the caption I want to use?

I think there’s a real desire to make it difficult—so fight that urge and keep it simple.

“Do You Still Sell Real Estate?”

This one always makes me laugh. Oh, my stars and stripes, of course I do—I am out there with everyone one of you every day. My passion is helping the client. So my content works because I'm not in some ivory tower looking down and guessing what's actually going on in the weeds; I'm in the weeds with y’all.

Like, I know that the closing attorney almost killed the deal because he depended on a Google map lot line to make an assessment to a buyer about where the condenser path was. I wouldn't have known that from my ivory tower. Plus, I'm out here selling normal houses, not selling $250 million penthouses. I'm not selling 100 million dollar homes. I'm selling normal houses like everybody else… and I sell them every day.

“Why Do You Like Selling Real Estate?”

The short answer is, I like it because I’m good at it. But that’s not the real reason.

The real reason is that everybody wants to have a home, no matter what that home is to them. What home means to you is probably something completely different than home is to me. What’s the same is that everybody wants to have a place, a physical place that feels like home to them, that is home to them, and it is an honor and a privilege to facilitate that process.

What makes me excited about real estate after doing it for 33 years is the client’s light bulb moment. I mean, the moment that I take clients to a place and they know that they're home. I can literally see their eyes light up and they do that quick catch of breath. That happened for me when I bought Austin Lake. When I stepped into the foyer and I could see the lake, I was like, “Oh… this is this is my house.” And when we bought our house in Alpharetta, I actually showed that house to my client first. I remember walking into the foyer with Tammy, the wife. I was only with the wife, and I was literally standing in the foyer when I turned around, and I looked at her, saying, “If you don't buy this house, I will.” And she told me, “No way, I'm absolutely buying this house.” Tom and Tammy bought that house. When they decided to sell, I bought that house from them and I loved it so much.

So, being the person who can bring that level of joy and that level of comfort to the client? Being the one who brings them home? I swear, there’s no better feeling in the whole word.

Which brings us to the last question of if I’ll ever retire.

And give up that feeling?

Not on my life.

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GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

Let's Revisit a Favorite

Some days you just want to gaze upon a gorgeous home, you know?

If today’s one of those days for you, feast your eyes on this home I sold a while back.

I know I say I sell normal homes. But sometimes “normal” is subjective. Enjoy the view!