WELCOME

Happy March, y’all! Is March the month that comes in like a lion and out like a lamb? I think it is and it doesn’t matter if it isn’t, because March is just the best. From Mardi Gras to Spring Break to St. Patrick’s Day to March Madness—it’s all good in my book.

Since it’s the beginning of the month, we’re going to dive back into my profit talk. Which would be different from my prophet talk, as I can’t predict anything, save for that you’ll get back whatever you put in. (That feels like less of “prophecy” and more of a “solid piece of advice.”) Anyway, let’s get into it!

STORY TIME WITH GLENNDA

Alright, y’all, let’s talk about the art of the listing appointment. This isn’t just another sit-down with a seller—this is your moment to shine, to showcase why YOU are the best agent for the job, and why you’re the gal or guy who’ll get it done.

The key here is that a successful listing appointment isn’t about luck. Instead, it’s about strategy, preparation, and maybe a little bit of the ol’ razzle-dazzle, if it feels right. Plus, the more business you can bring in, the greater your chances to increase your profitability. Maybe next month we’ll go back to talking about fat you could trim in our profitability series, but this month let’s go whole-hog and land more listings.

So, let’s break it down how we’ll crush the listing appointment in seven easy-peasy steps:

1. Knowledge Is Power, Baby
Information is your currency, okay? We want our virtual pockets weighted down with so much informational gold that we’ve got to keep hiking up our virtual pants. So if y’all walk into that appointment without knowing the latest comps, the neighborhood trends, and exactly what’s moving and shaking in the market—save yourself the gas money, turn right around, and go back home to bed. Sellers need to know you’re the expert. You are their sensei here, their Mr. Miyagi. Study the data, anticipate their questions, and be ready with answers that prove you know EXACTLY what you’re talking about when you wax on and off. Here’s how I prepare.

2. Opt for Confidence, Not Arrogance
The minute you come through that door, you’d best OWN that room. Remember that no matter where you are in your career, you belong to be there. And you know that because you came in armed with the most knowledge. So, greet those potential clients like a cherished friend, but command respect like the professional you are. People want to work with someone they trust, and confidence (not arrogance, never arrogance, OMS, don’t get me started on arrogance) is how you build that trust fast. They need to feel like they’re in good hands, and honey, let them know you’re the best hands in the biz!

3. Make It About THEM, Not You
Yes, you’ve got the track record, the marketing plan, the knowledge, and the glowing testimonials—but at the end of the day, this meeting is about the SELLER and not about you showing off. What are their goals? What’s their timeline? Bottom line, what’s keeping them up at night? Ask questions, actively listen, and tailor your presentation to THEIR needs. The best agents don’t just sell houses—they solve problems.

4. Bowl Them Over with Your Marketing Strategy
Now, this is where y’all separate yourselves from the pack. Any agent can throw a listing on the MLS, cross their fingers, and hope for the best. But not you, no ma’am. You’ve got a killer marketing plan—high-end photography, professional staging guidance, social media exposure, targeted advertising, and maybe even a little video magic. I need you to show Bobby and Susie how you’re going to get their home in front of the right buyers and earn them top dollar. When you walk in that door, I want you to have already figured out who their buyer is and how your marketing will attract them. Because that is what’s gonna win them over. (Spoiler alert: doesn’t matter how much you’ve sold before if you can’t sell their property.)

5. Handle Objections Like a Boss
You know they’re coming. “Well, another agent said they’d do it for 1% less.” “We were thinking of selling it ourselves.” “We want to list higher than the comps suggest.” Don’t panic—this is your chance to shine. Be calm, educate them, and stand firm on your value. You know your worth. Cheap agents cost sellers money. You? You make them money.

6. Close with Confidence
At the end of the meeting, don’t just thank them and walk away hoping for a call. No, no, no. You ASK for the business, something like “I would love to help you get the absolute best result for your home,” or “Are you ready to move forward?” Boom. Done. Next.

7. Prepare to Be Cheered on Going Forward

When you do all of the above, pretend to be surprised when these clients become your greatest cheerleaders.

So, I need ya’ll to remember that listing appointments aren’t just meetings—they’re your time to prove you’re the right agent for the job. Be prepared, be confident, and most of all, be YOUR DAMN SELF. That’s the secret sauce, and trust me, it works every time. Now go out there and SLAY that listing appointment because if you manage them diligently and pay attention to your bottom line, more listings = more profitability.

@glenndabaker

On the listing appointment talk high-level and big bites! #GlenndaBaker #RealEstate #AtlantaReal estate #RealEstateTick-tock #NewAgent #Li… See more

🚨 Today’s the Day! Don’t Miss This LIVE Q&A with Glennda Baker 🚨

Real estate rockstars, it’s GO TIME! Join me LIVE today at 3PM ET inside Estate Elite for a must-see Q&A on Selling Yourself Before the Listing Appointment.

Before you pitch the property, you’ve GOT to pitch yourself—and I’m spilling all my secrets on how to make sellers say YES before you even walk through the door.

Not in Estate Elite yet? Start your 14-day free trial now and jump in just in time for the session! Plus, you can catch the replay of my last masterclass, Creating Irresistible Listings.

Clock’s ticking—see y’all soon! 💥

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GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

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