WELCOME

Some homeowners may be in no rush to sell, but they’re more than happy to borrow against the house they’re not leaving. In Q1, Americans pulled out $25 billion in home equity—the highest first-quarter total since 2008. 

With over $11 trillion in tappable equity still available nationwide, and rates expected to dip even further, it looks like home equity loans are about to be this year’s hottest non-listing activity. 💵💵💵

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

Customer experience strategist, best-selling author, and speaker Brittany Hodak says the key to landing more listings and driving stronger sales is giving the people who engage with your personal brand a reason to care about it. When you connect on a deeper level, building relationships with those around you, they become superfans who work with you and advocate for you. Watch Brittany’s full conversion on the latest Glennda’s Guru for action steps you can take today to start building stronger rapport, better relationships, and valuable referrals.

TRACK THE MARKET: Why Sales Are Stalled

Inventory is rising—and so is the price tag attached to it. Active U.S. home listings now total nearly $700 billion in value, the highest level since Redfin began tracking the data in 2012. But with fewer buyers in the market, much of that inventory is sitting longer, creating a new opportunity for buyers and agents.

By the numbers:

• 44% of listings have been on the market for 60+ days, totaling $331 billion in “stale inventory.”

• Total listings value jumped 20.3% year-over-year, even though home prices only rose 1.4%.

• Inventory rose 16.7% from last year to a 5-year high, while homes are taking 40 days to go under contract—5 days longer than a year ago.

For agents, this growing glut of inventory means more leverage in negotiations—and more stale listings to comb through. With inventory high and demand lagging, agents may find frustrated sellers more willing to consider new representation—especially if you have a strategic plan to get new eyes on their listing.

DIVE IN

The Friday Five

📖 Art is everything. Meet interior designer Paige Wassel’s favorite up-and-coming painter and artist.  

👀 Sanctuary suite. See inside 1030 Somera—the dreamy Bel Air mansion with stunning canyon and ocean views.

👀 Mariah Carey’s mansion. Tour Mariah’s former home, immaculately restored and on the market for $13.9M.

💡 Flaunt fails. Glennda’s unexpected advice for using failures as case studies to close your next deal.

💡 Compass controversy. The pros and cons of Compass’ controversial push for private listings.

What’s Happening in Estate Elite

Getting new leads is one of the hardest parts of growing your real estate business—especially when your local market is slow or saturated. If that’s something you’re feeling right now, you’ll want to catch the replay of this week’s Q&A with Dawn McKenna. She shared how her team generates high-quality leads, builds lasting client relationships, and stays consistent in any market.

That session—and dozens more like it—is available inside Estate Elite, our members-only coaching community. With weekly Q&As, in-depth masterclasses, and insider strategies from top-performing agents like Josh Flagg, Tracy Tutor, Glennda Baker, and more, it’s everything you need to grow with confidence at the luxury level.

Tap here to start your free 2-week trial and unlock Dawn’s session plus hours of exclusive recordings and resources. 

WHAT’S NEW FROM ESTATE MEDIA

Our newest mini-series, The Market Minute, is your go-to for fast, no-fluff real estate insights in 90 seconds or less. It’s quick, straightforward, and keeps you informed on what’s happening right now in national news and local metros across the country. 

In this week’s Market Minute, we crunched the numbers on renting vs buying in 2025—comparing a few of the biggest metros for homeowners and renters. Which one is actually hitting buyers harder right now? That answer might surprise you.

@estatemediaus

Condo prices are climbing 📊 and rent just won’t stop rising 📈… but which one is actually hitting your wallet harder? We broke it down — … See more

FEATURED LUXURY LISTING

TIPS & TAKEAWAYS

Build rapport before the buyer-broker agreement

As Tracy Tutor shared in a recent Q&A session, building trust with a new buyer doesn’t include pushing paperwork right away. Especially in networking moments, leading with transparency, rapport, and value can go further than asking someone to "sign on the dotted line." Catch her full perspective and advice when you tap here to watch the full clip. 

HANGS & HAPPENINGS

Apartmentalize | Las Vegas, NV | June 11 – 13. Discover the latest trends, technologies, and management strategies shaping the future of multifamily housing. Hosted by the National Apartment Association, this is the place for anyone in the rental housing industry.

Inman Connect | San Diego, CA | July 30 – August 1. Sharpen your real estate game with immersive discussions, interactive workshops, top-tier networking, and more, alongside some of the biggest players in real estate, proptech, and lending. 

RE/MAX Broker Owner Conference | Washington, DC | August 3 – 5. Connect with RE/MAX leaders and fellow broker-owners for three days of strategy sessions, networking, and fresh ideas to drive brokerage growth and your team’s success.

Tom Ferry Success Summit | Dallas, TX | August 26 – 28. Join thousands of top-producing agents for Tom Ferry’s signature event, packed with actionable strategies, mindset shifts, and high-energy coaching.

Before we go…

• Share. Forward this newsletter to another real estate pro. It only takes three clicks.

• Connect. Say 👋 on Instagram, TikTok, Facebook, Twitter, or YouTube.

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Sign up to start learning.

ESTATE RECOMMENDED RESOURCES

📣WANT TO REACH 100K+ REAL ESTATE PROFESSIONALS RIGHT IN THEIR INBOX?

Promote your brand with Estate Weekly and get noticed by the leading professionals in the real estate industry. Our subscribers include high-income decision-makers, investors, and key players in the real estate sector. For more information, please email partnerships@estatemedia.co.