WELCOME

Are you minding your contact consents? Keller Williams is once again facing a lawsuit over unsolicited marketing texts—this time from a plaintiff who says she was contacted week after week by multiple agents for nearly a year, despite being on the Do Not Call list since 2018. 

It’s the second TCPA suit for Keller Williams in as many quarters, raising questions about whether the brand’s communication strategy is a little too dialed in.

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

Avery Carl runs The Short-Term Shop—the #1 eXp team three years running. The Short-Term Shop specializes in connecting investors with local agents in more than 20 top vacation rental markets across the country, which makes Avery the expert on finding cost-smart and highly profitable short-term rentals. If you’re curious about investing in markets like Sarasota, Scottsdale, or the Cascade Mountains, or if you want to be able to give your clients the best tips on finding the right vacation property for their investment goals, this episode of Glennda’s Guru is a can’t-miss.

TRACK THE MARKET: Opendoor Pays Out

Opendoor has agreed to pay $39 million to settle a class-action lawsuit that claims the company misled investors about how advanced its pricing tech really was. The lawsuit says Opendoor branded itself as an AI-powered disruptor—able to buy and sell homes smarter and faster than the rest—but behind the scenes, it was relying heavily on human input. The settlement still needs final approval from a federal judge in Arizona.

The details:

• The lawsuit claims Opendoor exaggerated the capabilities of its “AI-powered” pricing tech, which actually depended heavily on manual pricing processes. 

• Opendoor brought in $1.2B in Q1 2025, but home purchases have dropped sharply: just 14,684 acquisitions in 2024 compared to 35,000 in 2022.

• Recent cost-cutting measures include another round of layoffs just last week, plus a shift towards a “multi-channel” model.

For agents, Opendoor’s fall from profit is a reminder that advanced tech might enhance your work—but it doesn’t replace what you do. Buyers and sellers are wary of “automated everything.” What they really want is local expertise, strong negotiating skills, and a real human they can talk to while they’re making one of the biggest decisions of their life.

DIVE IN

The Friday Five

📖 Maxing Mexico City. Interior Designer Paige Wassel spills her best recs and photo ops from a dreamy Mexico City trip.  

👀 Obama’s ocean view. See inside the Obama’s Martha’s Vineyard estate, now on the market for $39M. 

👀 3 The Point. Watch Glennda’s behind-the-scenes tour of the most spectacular property in Coronado. 

💡 Not FARE. Big changes in NYC’s renting rules—and how they’re impacting East Coast agents.

💡 More homes, fewer roadblocks. What Trump’s ‘Big Beautiful Bill’ means for buyers, sellers, and builders.

They Close $100M+ Listings. Now They’re Coaching You.

What happens when the best in the business coach you for 90 days? You close bigger deals.

The 90-Day Multi-Million Dollar Listing Challenge starts July 7. It’s your fast track into the luxury market—with guidance from the agents you already follow and admire.

✔ Build a magnetic luxury brand
✔ Launch social content that attracts high-end leads
✔ Tap into real industry networks
✔ Get feedback from Josh Flagg, Tracy Tutor, Glennda Baker, and more

Start your free 30-day trial and join before it fills.

WHAT’S NEW FROM ESTATE MEDIA

Losing a deal stings—and it’s easy to let that one setback knock you off course. That’s exactly why David Parnes’ advice in this exclusive Estate Media session hits so hard. From setting expectations early on in the deal, to staying calm and quiet when emotions run high, his approach helps you move forward quickly and salvage the deal, or make the next one better. 

Tap here to watch the clip, or start your free trial of Estate Elite to replay the entire session.

FEATURED LUXURY LISTING

TIPS & TAKEAWAYS

Your pipeline is your lifeline

According to James Harris, the reason agents lose out on deals isn’t lack of hustle, it’s slow follow-up. At a recent Estate Elite live session, he explained why managing your pipeline efficiently, especially when you’re busy, is the key to working with a steady flow of leads. Because if you’re not right in front of your lead when they finally are ready to buy or sell, the agent down the street will be—and they’ll get the deal. 

Whether you use a spreadsheet, a CRM, or sticky notes on your fridge, this system only works if you work it.

HANGS & HAPPENINGS

Inman Connect | San Diego, CA | July 30 – August 1. Sharpen your real estate game with immersive discussions, interactive workshops, top-tier networking, and more, alongside some of the biggest players in real estate, proptech, and lending. 

RE/MAX Broker Owner Conference | Washington, DC | August 3 – 5. Connect with RE/MAX leaders and fellow broker-owners for three days of strategy sessions, networking, and fresh ideas to drive brokerage growth and your team’s success.

Tom Ferry Success Summit | Dallas, TX | August 26 – 28. Join thousands of top-producing agents for Tom Ferry’s signature event, packed with actionable strategies, mindset shifts, and high-energy coaching.

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