Is good ol’ fashioned snail mail making a comeback?
In an age where our inboxes are inundated and social media is saturated, direct mail might just be your key to 108 seconds of undivided attention.
According to a recent marketing study, 80% of mail sent in an envelope is opened by the recipient—who spends an average of nearly two minutes scanning the content.
The takeaway for agents and investors? If you want to leave your mark on your local market, brave the papercuts and get your brand in mailboxes. The key to your next incredible sale might just be a stack of mail 📬
Keep reading for:
Major price declines. Everything’s bigger in Texas.
Confident closings. How Josh Flagg seals deals once the contingencies are removed.
Housing health. The latest data from your corner of the market.
SHARPEN YOUR SKILLS
🔊Today’s Top Podcast Rec:
On the latest episode of The Standouts, host Aaron Grushow sits down with Maya Vander from Netflix’s Selling Sunset. Listen now to learn how Maya launched a successful real estate career in two ultra-competitive markets, generated high-potential leads long before the hit show, and uses a daily priorities list to keep her life and work in balance.
TRACK THE TRENDS
All our exes are leaving Texas
In Q3, more homebuyers considered moving out of Austin, TX than moving in—marking the first net outflow for the pandemic boomtown in Redfin’s recorded history.
Remote work, coupled with historic low-interest rates, made Austin the most popular migration destination in early 2021, bringing in thousands of new homeowners.
That influx of buyers pushed median home prices up 75% by mid-2022.
In Q3, the number of Austin-based Redfin users looking for homes outside the metro more than doubled—an early sign that the migration trend is shifting.
But there’s a silver lining for homebuyers still interested in ‘keeping Austin weird.’ Median home prices are down 5% year-over-year, and down 20% from 2022’s peak. That’s the biggest home price drop in the country—and a great opportunity for local buyers.
FEATURED LUXURY LISTING
Ocean Crest Manor
With panoramic Pacific Ocean and mountain views, today’s featured listing brings the best of San Diego together into one stunning and smart home. Just minutes away from the Del Mar racetrack, Ocean Crest Manor features an opulent entry with floor-to-ceiling windows, seven spacious bedrooms, a spa-like primary bath, and more.
WHAT’S NEW FROM ESTATE MEDIA
Consistently closing the deal
In Josh Flagg’s latest masterclass, he shares his experience with expediting and fail-proofing the closing process—for more successful deals and fewer headaches along the way. Learn the key relationships every agent should build, how to get on your listing agents’ good side, Josh’s go-to after-closing gift, and more in this advanced agent Q&A session.
MORE FROM ESTATE MEDIA
Our full lineup of real estate reads:
The Glennda Gazette. Real estate, real life, in real time.
Zillowtastrophes. Unique, weird, and wild real estate.
WAS the Newsletter. Your weekly dose of design advice and inspiration.
Estate Elegance. Your daily dive into luxury real estate.
The Friday Five
📖 Bookmark this. Scan the NAR’s in-depth local market report for your area.
👀 Flip-tastrophe. From New Orleans charm to white-out walls.
👀 Home haters. TV above the fireplace: Convenient or cancelled?
💡Career advice. Do this to outperform 99% of agents in your market.
💡Real ROI. Glennda shares the real value of building your social media brand.
Before we go…
ESTATE RECOMMENDED RESOURCES
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