Edition #18


In the real estate industry, technology isn’t just knocking on the door. It’s already hosting the open house. According to a report from NAR, the most popular tech tools agents and industry influencers swear by are:

  • eSignature software (79%)

  • Lockbox and showing tech (66%)

  • Cloud-based storage solutions (48%)

The survey also found that over the past year, 54% of agents landed their best and most valuable leads through social media, and a surprising 92% of those agents named Facebook as their platform of choice.


 🔊Today’s Top Podcast Rec:

Darren Kriz, an agent at Revel Real Estate in Los Angeles, posted his first video home tour on YouTube in 2020. Today, 689.6K followers watch, engage with, and learn from his content on YouTube, TikTok, and Instagram. Listen now to learn how Darren structures his viral home tours, the strategy behind his titles, thumbnails, and topics, and what he does to convert content leads into legitimate clients. 


Locked-in and loving it

In the current real estate market, 88.5% of homeowners with a mortgage benefit from an interest rate below 6%. While that’s down a bit from last year’s peak of 92.8%, it still contributes to the “lock-in effect”—the hesitation to sell now and buy a new place, losing your sub-six rate in the process. 

How’s the lock-in effect impacting the 2024 market?

  • The average mortgage rate this month sits around 6.6%, down from a recent high of 8% just three months ago. While that drop represents significant savings, it’s far from the historic low of 2.65% in January 2021. The 3% to 5% rates many buyers jumped on just a few years ago can feel too good to lose—especially as home prices keep rising. 

  • The monthly mortgage payment on a median-priced home is around $2,399. That’s down $300 from 2022’s peak, but is still about 7.4% higher than this time last year. 

  • For folks that do choose to sell now and take on a higher rate, the significant increase in home equity since the pandemic started pushing prices up is a major motivating factor—especially if they’re downsizing or relocating to a more affordable market. 

ResiClub CEO: “The market is loosening”

According to Lance Lambert, who recently co-founded the media and research company ResiClub with Anthony Pompliano, if rates stay in the mid-6% range, the market is positioned to pick up serious speed. Between higher consumer confidence, lower inflationary pressures than we saw in 2022, and the seasonal spring uptick in inventory, it looks like all lights are turning green for buyers holding out for better conditions. 

Check out the full interview with Yahoo Finance for the stats and trends Lambert is tracking, plus his prediction for 2024 interest rates, here.


The Friday Five

📖New buyers. There’s a first time for everything—especially in these starter-home cities.

👀 Ol’ Blue Eyes. Frank Sinatra’s mid-century modern home is back on the market for under $9M. 

👀 Half-house. See why this Juneau home is now 50% off. 

💡Glennda’s got it. How to get the maximum ROI out of your SOI.

💡Design trends. Check out 2024’s interior ‘in’ list.


Top home-showing do’s and definite don’t’s

Join Josh Flagg and YouTuber Amanda McCants for a crash course on how not to run your next listing appointment. Whether you’re a new agent or a seasoned broker, read the room—and avoid these awkward examples!


Our full lineup of real estate reads:

Estate Elegance. Your daily dive into luxury real estate. Everyday.

Homes.tastrophes. Unique, weird, and wild real estate. Every Monday

The Glennda Gazette. Real estate, real life, in real time. Every Wednesday.

WAS the Newsletter. Explore interior design advice and inspiration. Every Friday.

Before we go…


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