Wish you had a go-to source for top real estate stories, market stats, and content inspiration? Consider your request heard and granted, every Friday at 8am PT.

We created this newsletter to give real estate enthusiasts, property professionals, investors, and agents at every level a quick shot of news and a roundup of can’t-miss media—all digested in 7 minutes or less. Because in this fast-paced industry, information is fuel and expertise is essential, no matter what part you play.

Whether you’re building a rewarding real estate career or just keeping an eye on the market, we’re here to K.I.S.S.*—so you can succeed.

Check out today’s edition, then hit reply and tell us: What do you want to see next Friday?

Keep reading for:

  • Far-reaching fallout. How the UAW strike may impact more than just car prices. 

  • Introducing Estate Media. Real estate’s biggest personalities, all in one place.

  • Watch and learn. Level up with career tips for new and luxury agents.

*Keep it Simple, Silly 😉


🔊Today’s Top Podcast Rec

Catch up on market trends, career kickstarters, and tips for making viral content, with Ricky Carruth and Glennda Baker.



The UAW strike hits home(s)

Cars aren’t the only big ticket item that stands to be impacted by the United Auto Workers strike. According to Redfin, this historic strike—the first targeting the three biggest domestic automakers simultaneously—has the potential to affect local home prices, inventory levels, and even the federal interest rate.

  • Key strike regions, like Michigan, Ohio, and Missouri, could see a real estate slowdown as workers and plants lose income, and demand at supporting businesses slows.

  • Rising car prices serve as fuel for inflation, which may motivate the already hike-happy Fed to continue raising interest rates.

With the UAW threatening to expand the strike if no agreement is reached today, this ongoing strike may be the biggest real estate market disruptor of late 2023—creating once-a-year opportunities for both buyers and agents.


Josh Flagg’s Masterclass

Million Dollar Listing’s Josh Flagg (1.4m followers) reveals his Masterclass secrets on how to always win the listing, close the deal, and be one of the most successful agents in luxury real estate.

The Standouts

Aaron Grushow is a SoCal luxury realtor and one of social media’s most-followed real estate agents. In The Standouts, he explores the nuances behind growing a massive online following and creating compelling, authentic content that translates into business.

Forreal Estate

Mortgage broker and viral sensation Margot Ettedgui (350k followers), breaks down pop culture, real estate trends, deals, and celebrity home gossip.  

Big personalities. Bigger opportunities.

Whether you’re a buyer, an agent, or somewhere in between, the real estate market can be overwhelming. That’s why we launched Estate Media—the first and only personality-driven real estate media company here to empower, equip, and upskill across the industry.

We’ve partnered with over 20 of the top real estate agents and pros around the world, including Million Dollar Listing LA star Tracy Tutor, social media megastars Glennda Baker and Aaron Grushow, and top agents and brokers like Ricky Carruth (Alabama’s top broker), Delroy Gill (Top Black Male Realtor), and Stuart Crowell (Luxury Agent).

Together with these pros, we’re releasing a slate of podcasts, digital series, and courses to inform and entertain. And we can’t wait to share this incredible content with you.

Learn more about our launch—and what’s next for our star-studded lineup—in this week’s press:

Want more Estate Media? Check out our latest resources here, or follow us online for real-time real estate: Instagram, TikTok, Facebook, Twitter, or YouTube.


The Friday Five

📖 Don’t be a dirty bird. Read Glennda’s best advice for a greener home.

📖 Zillowtastrophes. Cheetah print, castles, and clowns, oh my!

👀 Historic homes. Tom Ford’s impressive portfolio of stylish homes.

💡Luxury real estate. Want to break in? Build this first.

💡 New agents. 3 ways to accelerate your career.

We created this newsletter with one purpose in mind: To give incredible pros like you the grab-and-go content you need to dominate your local market.

Thanks for being a part of this inaugural edition. We’ll be back next week—same time, same place—ready to deliver the latest recaps and resources.

Before you go…