WELCOME

Hello! This is normally where I’d tell y’all about going to Vegas with Victoria, and then how great Tom Ferry was. However, some of the biggest news of all time just dropped and I’m happier than a pig in a puddle right now.

I hope y’all will indulge me again as I use Taylor as yet another good example of how we can present our very best selves as agents. So let’s do it!

GLENNDA X TURBOTENANT

I could not be more pleased that this week’s newsletter is brought to y’all from my friends at TurboTenant!

Now we all know that one of the most important tasks for a landlord is the tenant screening and rental application process. So, let me tell you: this right here is one of TurboTenant’s best sellers for a reason. As a landlord, you can get a comprehensive tenant screening report for free (yes, you heard me—FREE). And for tenants, it’s only $55.

We’re not talking some little half-page summary either. This report covers background, credit, criminal, and eviction history. These are all the things you absolutely need to know as a landlord before handing over those keys. And the best part? All you need is your tenant’s email or phone number. You don’t have to touch any of that sensitive personal info yourself because TurboTenant handles every bit of it.

At zero cost to you, you can gain insight into a potential tenant’s financial, criminal, and eviction history. It’s peace of mind, it’s protection, and it’s the confidence you deserve when you’re picking someone to live in your property.

So quit guessing and start screening—find the right renters for free with TurboTenant.

STORY TIME WITH GLENNDA

Here is something I’ve learned after selling real estate since Jesus was a baby: you already have access to the best listing tool you’ll ever have. Nope, it’s not your fancy website with every bell and whistle. No, it’s not the super cool drone footage of your latest property. Not even the fact that you can rattle off market stats like you’ve got a PhD from Zillow University. No, ma’am. While all of that is nice to have, none of that is at the heart of it all.

So, what is?

It’s you. You are what’s what people are buying when they choose an agent. You are your own best listing tool.

I see so many agents trying to polish themselves into some bland, “professional” version of what they think a client wants. But here’s the truth: nobody hires vanilla. Clients don’t want the Stepford agent who looks like they were cut and pasted from Central Casting. They want someone they connect with. They’re looking for someone they can trust with the biggest financial decision of their whole damn lives. So they want a person who feels real.

When people watch my videos, do y’all think they’re really tuning in just to see a floorplan? Oh, please. They can look up listings online until Gabriel blows his horn. People watch my videos because I’m the one who’s telling the story.

I’m making them feel something and I’m doing it in my own way—Southern drawl, big hair, loud laugh, and all. I don’t apologize for it, because this is the only thing no one else can duplicate.

Now, I want y’all to think about Taylor Swift. (Obviously, I cannot get her out of my mind as I’ve only had a couple of hours to digest this news as I’m writing this! OMS, we have a wedding to plan!) Anyway, Taylor didn’t spend her career trying to please everybody. She figured out early on who she was talking to, and she leaned all the way in. That’s why we’ve already covered how she makes it all about her fans.

What we haven’t yet covered is that she accomplished this by letting her personality drive the connection. She never wasted time clapping back at haters. Instead, she continued to build her world for the people who understood it. And look at her now…

Taylor doesn’t sell songs; she sells Taylor. And that’s the playbook for all of us.

So my call to action today is to stop hiding behind bland graphics, generic captions, and cookie-cutter marketing. I want y’all to show up on camera. Use your real voice. Talk like you’re speaking to your best friend. You’re not broadcasting; instead, you’re having a one-on-one conversation. The feeling of that one-on-one convo with your bestie is why millions of fans are feeling boundless joy today over Taylor’s engagement. She’s taken us with her through her whole life. Every single one of her lyrics comes from her heart, so now that her heart is full, we all feel it.

I want y’all to tell stories and don’t be afraid to laugh at yourself, especially when you get it wrong. Because that’s how we become memorable.

Now, here’s the deal: clients might not recall the square footage, but they’ll never forget how you made them feel when you were walking through it. They’ll remember how you made them laugh and when you calmed them down when they were spinning out. They’ll remember that you made them believe that this big, scary transaction could actually be joyful. And that is why when they’re ready to sell or buy, they’ll pick you every time. This is not because you were the most polished agent on Instagram, but because you were the most you.

Stop trying to be perfect all the time.

Start being unforgettable.

That’s how we all win.

(Again, don’t be afraid to lean into who you are, even when you get it wrong.)

GLENNDA’S GURU

Welcome Back, Tricia Lee!

I'm excited to share more of my conversation with the one and only Tricia Lee this week! She is the agent extraordinaire who has closed multimillion-dollar deals across Brooklyn and Manhattan, and she’s one of the leading voices in New York real estate! So pull up a chair and lend an ear—you won’t want to miss this!

Thanks again, Tricia!

GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

Southern Charm X Modern Convenience

Welcome to Legacy at the Riverline! This beautifully updated 5-bedroom, 4-bath home at 6415 Century Park Place SE in Mableton, GA, is tucked on a private cul-de-sac in one of the neighborhood’s most coveted spots. From the rocking-chair front porch to the fresh paint and gleaming espresso hardwoods inside, you’ll feel right at home.

There’s a chef’s kitchen with real wood cabinetry, stone counters, stainless steel appliances, and a five-foot island, which flows right into the fireside family room and out to a screened porch overlooking one of the BEST backyards in the community. Think flat play space, wooded privacy, and a stone firepit made for cozy nights. Plus, you’ve got that rare main-level guest suite. (Ideal for in-laws!)

Upstairs, the primary suite is pure retreat with tray ceilings, a spa bath, and a closet big enough to get lost in. You’ll also find a media/playroom, guest suite, two more bedrooms, and laundry right where you need it. All of this is inside a gated John Weiland community with resort-style amenities—pool, tennis, clubhouse, fitness center—and minutes from the Silver Comet Trail, the airport, and Atlanta’s vibrant Westside.

Why you’ll love it: fresh updates, a hard-to-find guest suite, and one of the dreamiest backyards in Legacy. Oh my stars and stripes, this one checks every box!