WELCOME

Hello! How are we creeping up on back-to-school season already? I swear, this summer has absolutely flown by! Next thing y’all know, we’ll be putting out pumpkins and pulling out sweaters. (Okay, maybe we have a few months on the sweaters, at least down here in the ATL.)

Today, we’re going to talk about a real estate marketing practice that still works. Now, I’m not bashing social media because it sure helped me get where I am today. But I am going to argue that there are still some “antiquated” practices that work just as well, and today I’m going to cover one of them. So get ready to go back to old-school!

YOUR FACE. YOUR VOICE. YOUR BRAND… ELEVATED

I love hearing from agents who are ready to step into their spotlight, because that’s exactly how I got started. (Only difference? I didn’t have half the resources y’all do now.)

Now, if you missed it, let me catch you up: The Estate Media Agent Growth Program isn’t just another content bundle. This is your brand glow-up. We take powerhouse agents and turn them into the stars they were born to be—with short-form video that doesn’t just look good, it builds trust, drives leads, and gets those phones blowing up.

This isn’t fluff. This is brand fire. You're working with the same team behind some of the loudest, proudest voices in real estate. So if you’re ready to stop fading into the feed and start turning heads? This is your moment!

STORY TIME WITH GLENNDA

There’s something transformational about a strategy that’s executed with intention. Case in point: the Rosalie Drive house. This listing came out of nowhere. I got a message from a woman asking about a house I supposedly had listed on Austin Drive. I didn’t recognize the address. I mean, I hadn’t sold in that neighborhood in over three years, but my name had come up somehow, and we were off to the races.

Now, as for marketing, I didn’t just slap a sign in the yard and cross my fingers. We had a plan. We staged, we priced it right, we followed my strategy to a T. And they listened to me, and that’s where the magic happens. When clients buy into the process, the entire experience changes. Let me tell you: it worked. We had twenty-seven people at the open house, and twenty-three agents booked showings. Four offers came in. That doesn’t just happen; it happens because of a layered strategy, executed flawlessly.

After that house sold, I sent out a postcard. On the front, it read: “It’s too late. Multiple offers. 5029 Rosalie—under contract.” On the back: “Under contract in just four days. Maximum exposure. Minimum time on the market. Only one agent knows every buyer looking in your neighborhood and exactly what they’re willing to pay.”

Now, people ask me all the time how I have the gall to say something like that. And here’s why: it’s not gall, it’s the truth. Twenty-seven people came to the open house, and twenty-three agents scheduled it. I have contact info for every single one of them. That is why I actually do know every buyer looking—and what they’re willing to pay—because I’ve already talked to them. No other agent can say that. Just me.

So then what happened? I mailed those 221 postcards for a whopping grand total of $250 out of pocket. From that, I got a new $750,000 listing. What’s interesting to note is that the sellers followed me on TikTok, but my social media wasn’t enough for me to bring them in… but that old-fashioned postcard did. Four people scanned the QR code on the postcard. Two of them connected with me. Four people who walked into the open house asked if I could help them buy. Those numbers work, all day, every day.

Here’s the thing most agents get wrong: they try to make it look effortless. They crow on social media about how easy it was. They blast out a “Just Sold” postcard with some ego-stroking headline like “4 offers in 4 days, $4,000 over asking,” like they’re the star of the show. But what that does is diminish our value. It makes the work look easy, and when it looks easy, clients assume anyone can do it.

What I want people to see is the work. The strategy. The struggle. Because the success is meaningless without it.

That’s why I share the timeline. The day we met the seller. The day we did the photos. The day the listing went live. The open house. The twenty-three scheduled showings. The twenty-seven people who walked through. All of this while everyone was saying the market is slow, buyers are on the fence, no one’s out looking. Meanwhile, I generated fifty-five showings in four days. That didn’t happen by chance. That happened because I ran the play.

Now let me be clear: this wasn’t some glitzy, million-dollar luxury property. It was a well-kept, original-owner home. Meticulously maintained, yes, but nothing flashy. And I still got the highest price the neighborhood had ever seen for that product. Why? Because I knew who my buyer was before we even listed it. I told the seller, “I’m going to geofence Avalon and NorthPoint Community Church, because your buyer goes to one of those two places.” And sure enough, a kid walked into the open house in an UpStreet shirt (that’s the church’s children’s program, for those who don’t know). Nailed it. This is not about throwing spaghetti at the wall. This is about knowing who you're marketing to and putting the message in the right place at the right time.

One last thing I’ll say: I’ve run this play before. I know it works. And I’ll keep running it until it doesn’t. The neighborhood may not be close to home for me (it's a half hour away), but I can sell it every day and twice on Monday. And next week? I’m sending out another postcard. I don’t know who’s going to call me next. I don’t know which house. But I do know someone will. Because the strategy is solid and the hustle is real. The results speak for themselves.

What I want y’all to do is to stay sharp, stay strategic, and don’t forget: success without struggle is just a headline. Real results come from real work.

glenndabaker

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GLENNDA’S GURU

Welcome, Carrie Powell

I could not be more pleased to introduce Carrie Powell of Method Seattle Organizing—oh, my stars and stripes, she is the real deal! Carrie doesn’t just declutter your space; she transforms your life. She’s got that magic touch that turns chaos into calm, and she does it with grace, grit, and a game plan. Whether it’s your closet, your kitchen, or your whole dang mindset, Carrie brings order, style, and serious know-how about making space for things that matter, in the home and in your life. So please enjoy our chat as much as I did!

Thanks so much, Carrie!

GLENNDAISM

Today’s Words of Wisdom

GLENNDA BAKER & ASSOCIATES

Who’s the Boss(ier)?

There was a TV show in the 1980s called Who’s the Boss, and it starred Tony Danza and Judith Light. This sitcom was about an ad exec who brought in a male housekeeper to help organize her home life, and the running joke was about who was really in charge. Guess what? The older I get, the more annoyed I am that anyone considered the pushy housekeeper to be the boss when it was clearly Judith Light’s character Angela who kept a roof over their heads while running Madison Avenue. Yet all of that is irrelevant backstory because I really just wanted to make a play on words about my listing on 10731 Bossier Drive in Alpharetta, GA.

Anyway, this is lock-and-leave luxury at its finest! This home sits on a premium cul-de-sac lot in the gated, boutique-style community of Abberley Towneship—right in the heart of Johns Creek, the #1 ranked community in the country. 

This elegant brick beauty backs up to the neighborhood pocket park and comes with all the perks: swim and tennis, yard maintenance, and privacy galore. Inside? Coffered ceilings, a chef’s kitchen, two jaw-dropping walk-in closets, and a finished third-floor flex space. Which is where Tony and his daughter Samantha could live… I mean, if they weren’t fictional characters from a 1980s television show.