WELCOME

Big congrats to four of our Estate Elite Expert Coaches—Tracy Tutor, Josh Flagg, James Harris, and David Parnes—for being named to Variety’s 2025 Real Estate Showbiz Elite list. 

These massively successful agents are closing headline-making deals (like Rihanna’s $25M condo and an incredible $67M Holmby Hills estate) while setting the standard for luxury, discretion, and influence on both coasts. Whether they’re guiding A-listers through market uncertainty or expanding the ultra-luxe market in their metros, these agents continue to define the high-end game.

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

Chief Artificial Intelligence Officer and Keynote Speaker Marki Lemons Ryhal increased her productivity by 261% in just 6 months by using AI tools to accelerate her daily activities. In the latest episode of Glennda’s Guru, Marki explains exactly how she eliminated repetitive tasks, scaled her operations, and freed hours every week to focus on what really matters most—plus her simple advice for helping agents do the same.

TRACK THE MARKET: Why the Tariff Pause is Boosting Buyer Confidence

This week’s 90-day rollback in the U.S.–China tariffs has given the housing market a timely boost. Tariffs on Chinese goods dropped from 145% to 30%, while China cut its own from 125% to 10%, sparking a 1,000-point rally in the Dow and lifting real estate stocks by 3–5%. The pause could help ease inflation, lower building costs, and restore buyer confidence after a slow start to spring.

Why does that matter for agents? The rollback could ease building costs, temper inflation, and restore some much-needed consumer confidence, putting more money in buyers’ pockets and injecting hope back into the market. 

By the numbers:

• Mortgage applications jumped 11% last week, suggesting early signs of buyer re-engagement.

• Home tours are trending higher year-over-year, even as affordability remains a concern.

• Mortgage rates rose slightly to 6.92%, but the Fed may now have more flexibility to lower rates in coming months if inflation holds steady.

For agents working through a slow spring, the message is cautious optimism. Buyers may not be rushing in just yet, but they’re definitely starting to look again.

DIVE IN

The Friday Five

📖 Small town thrifting. These Facebook Marketplace gems are just a bit off the beaten path. 

👀 Liam’s legal battle. One Direction star Liam Payne passed with no will in place—and a $32.2M mansion on the market.

👀 Record setting sale. See inside the stunning Jade Signature Penthouse in Miami, just sold for $34.995M. 

💡 Home BOOST. This is Homes.com’s surprising answer to Zillow’s new blacklisted listings policy. 

💡 Tariff talk. Why tariffs may drive high-value investors into real estate, boosting the luxury market.

WHAT’S HAPPENING IN ESTATE ELITE

This past week was packed with powerful insights in not one—but three live Q&A sessions with our expert coaches. From pricing psychology to business strategy and the future of luxury real estate, if you missed the live sessions, don’t miss the full lineup of recordings, including:

• Business Growth & Strategy: From Agent to CEO with Glennda Baker

• Pricing Strategies That Get Sellers to Say Yes with Tracy Tutor, and

• The Future of Real Estate with James Harris

And there’s more ahead. Join us next week for Time Management for Top Agents with David Parnes – coming up on Tuesday, May 20 at 3pm ET.

Whether you’re catching up on past sessions or showing up live, there’s never been a more valuable time to activate your 14-day free trial. The content is stacked—and the growth is yours to claim.

WHAT’S NEW FROM ESTATE MEDIA

If you love all things celebrity real estate, House of Celebs is the YouTube show for you. This week’s episode takes you through two A-list properties hitting the market now: John Stamos’ former $13M estate and Kid Cudi’s $8.5M California mansion. From nostalgic Full-House charm to sleek hip-hop luxury, host Scott takes you room by room—with celebrity facts and candid style takes to boot. 

Tap here to catch the latest House of Celebs, and subscribe now to keep up with the his behind-the-scenes looks at who’s buying, selling, developing, and investing in the high-end design and celebrity world.

FEATURED LUXURY LISTING

TIPS & TAKEAWAYS

Practicing Patience

In Phoenix, where sales volumes are hovering around lows not seen since 2009, it’s easy for sellers to doubt their agents—and even easier for agents to doubt themselves. But as Shannon Gillette recently reminded her audience, staying persistent, proactive, and patient is still the most successful strategy, even in a slow-moving market. 

For agents, the takeaway is simple: set the right expectations up front, don’t lose hope in your listing, and price for the pace of the market you’re in.

HANGS & HAPPENINGS

Apartmentalize | Las Vegas, NV | June 11 – 13. Discover the latest trends, technologies, and management strategies shaping the future of multifamily housing. Hosted by the National Apartment Association, this is the place for anyone in the rental housing industry.

Inman Connect | San Diego, CA | July 30 – August 1. Sharpen your real estate game with immersive discussions, interactive workshops, top-tier networking, and more, alongside some of the biggest players in real estate, proptech, and lending. 

RE/MAX Broker Owner Conference | Washington, DC | August 3 – 5. Connect with RE/MAX leaders and fellow broker-owners for three days of strategy sessions, networking, and fresh ideas to drive brokerage growth and your team’s success.

Tom Ferry Success Summit | Dallas, TX | August 26 – 28. Join thousands of top-producing agents for Tom Ferry’s signature event, packed with actionable strategies, mindset shifts, and high-energy coaching.

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