WELCOME

A new tech-powered waterfront estate just hit Boca Raton’s luxury market. Outfitted with an extensive smart-home network powered by Josh AI, it’s automated from the front entryway to the spacious backyard. The AI network works alongside technology from Lutron, Sonos, and Crestron, intelligently adjusting the window shades, sound systems, climate controls, lighting, and security features in real time. For just under $25M, you can own a home that practically runs itself.

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

Nicole Reber has a style, confidence, and artistic flare rarely seen in the real estate world. With a background in visual design and poetry, her approach to social media house tours is uniquely fun and lighthearted, which allows her to show off her real estate expertise in a way that’s fully authentic. In this conversation on Glennda’s Guru, Nicole offers her advice on finding your niche, following your passion, and putting yourself out there in unexpected ways—then focusing on what gravitates towards you.

TRACK THE MARKET: REIT Shopping Spree

Real estate investment trusts (REITs)—companies that own or finance portfolios of income-producing properties—are buying again after several years of cautious dealmaking. Higher borrowing costs, fluctuating property values, and a stagnant commercial market had slowed acquisitions recently, but strong earnings, low leverage, and access to relatively affordable corporate debt are now giving REITs room to pursue new investments. Net acquisitions reached $15.5 billion in the second quarter, the highest level since early 2022 and a nearly 257% increase year over year.

• Healthcare REITs purchased more than $9.5 billion in property, driven in part by growing demand for senior housing and limited new development.

• Data centers continued to surge. Net acquisitions in the sector reached $4.2 billion, up 5,800% from the same period last year, while retail REITs purchased another $4.7 billion.

• Funds from operations rose 12.4%, net operating income increased 6.8%, and average occupancy climbed to 93.8%. Taken together these figures show that REITs are financially and operationally healthy.

DIVE IN

The Friday Five

📖 “Affordability refugees”. The lower-cost markets buyers are flocking towards. 

👀 Sold on camera. See the house Shannon Gillette sold while filming this walk-through. 

👀 Cashing out. Swae Lee is looking at seven-figure profit on this seven-car-garage house flip. 

💡 Shock factor. Why not all real estate content is good—even if it goes viral.

💡 Built-in demand. College towns offer huge upside if you can find the right real estate opportunity.

WHAT’S NEW FROM ESTATE MEDIA

Get the ‘million-dollar agent mindset’ in under 60 seconds

People used to call Quiana Shonte the “Instagram Agent”—and it wasn’t exactly a compliment. They underestimated Quiana, and now that same platform is her biggest competitive advantage. She’s spent the past 10 years sharing her life, sharing her inspirations, and sharing her expertise, and now she’s sharing these same strategies with you. 

Tap to catch the first preview of 60 Second Million Dollar Agent, Estate Media’s new series on mastering the mindset and daily habits it takes to land million-dollar deals. You’ll learn how Quiana builds trust and credibility using social media, plus how you can use her same strategy to grow your own real estate business.

FEATURED LUXURY LISTING

TIPS & TAKEAWAYS

Are mid-terms the happy medium?

Mid-term rentals (usually between 30 days and 11 months) can offer stronger cash flow than long-term leases with less turnover and upkeep than short-term stays. If you’re considering investing in potential mid-term properties, look for demand near hospitals, corporate projects, and universities, then use shorter bookings as-needed to fill seasonal gaps and reduce vacancy.

Read the latest edition of The Playbook for more on making mid-term rentals work harder for you (or your clients).

HANGS & HAPPENINGS

Sotheby’s International Realty Global Networking Event | San Francisco, CA | October 5 – 8, 2026
The Global Networking Event (GNE) is the brand’s signature event designed for sales associates, managers, and broker/owners. GNE brings the Sotheby’s International Realty community together, giving agents and our network the opportunity to build connections, fuel referrals, and tap into a powerful channel of inspiration and motivation.

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