WELCOME

Would you buy a haunted house if the price was right? 

A full 52% of Americans would—and 72% would use it as a negotiation tactic. Whether it’s a fixer-upper with a questionable backstory or a good deal with creaky floors and flickering lights, in this market, even a few bumps in the night won’t scare off the true deal-hunters.

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

Having access to real time real estate information gives you an instant edge over the other agents in your market. But finding reliable info quickly can be hard. That’s why Clayton Collins, CEO of HousingWire, works hard to bring together the most essential industry information agents need to know—often before it hits news outlets. Find out how agents are using this information to accelerate their transactions, make the most of emerging trends, and get ahead in their local market in this behind-the-scenes episode of Rise Above the Ranks.

TRACK THE MARKET: These sharable stats show agents are still worth their rate

Even with more alternative selling platforms than ever, sellers who go it alone tend to make less money, feel more overwhelmed, and often wish they’d worked with an agent after the fact. A new Clever Offers survey reported by HousingWire shows that while skipping commission sounds appealing upfront, most unrepresented sellers underestimate the complexity of pricing, negotiations, and compliance, and end up sacrificing far more profit than a typical agent fee would have cost them.

By the numbers:

• Sellers who used an agent earned about $6,200 more in profit on average than those who sold without representation.

• Of the sellers who chose to work with an agent, 81% felt their home was priced well, while 41% of sellers who opted to self-represent wished they had priced their home differently. 

• Nearly half of FSBO sellers felt intimidated negotiating directly with buyers’ agents and 36% ultimately wished they had hired an agent.

DIVE IN

The Friday Five

📖 The reality of reductions. Why price reductions are actually a powerful notification strategy.

👀 Weeknd waterfront. See inside The Weeknd’s luxury Miami mansion with wildly colorful custom touches.

👀 Erewhon owners cash out. This rental-turned-primary-residence scored them a $6M profit.

💡 Do-it-all agents. Tricia Lee’s advice for getting out of your own way at closing.

💡 The invisible market. Inside the shadow market generating over 1M hidden home sales.

Your clients are online every day, are you showing up where they are? The Agent Growth Program is designed for agents who want to grow their social media presence without spending hours creating content. From scripting and filming to editing, posting, and tracking, our team takes care of everything. Start expanding your reach and converting more leads with less effort. Roundup readers get a free social media audit.

WHAT’S NEW FROM ESTATE MEDIA

In a surprisingly sudden move, Zillow has officially removed all Matterport 3D home tours from its platform, a shift that impacts both existing and future listings. The decision was likely influenced by Matterport naming CoStar as a new strategic partner—one of Zillow’s biggest rivals. In Matterport’s place, Zillow is now promoting its own 3D home tour tool, a signal that the home search giant aims to control every step of the buyer journey possible, from search to showings. 

For agents and sellers who invested in Matterport tours, the direction change means reduced visibility, slower sales, and wasted marketing spend. But there are a few steps you can take to get something out of your investment. 

Tap here for the full story, plus four steps you can take to effectively pivot away from Matterport.

FEATURED LUXURY LISTING

TIPS & TAKEAWAYS

Real Estate Recession?

There’s one big question on seemingly every buyer and seller's mind right now: Are we on the edge of another ‘Great Housing Recession’? 

According to Glennda Baker, the answer is no, but…

The market is moving slow. Owners are staying put. Buyers are struggling to save. But today’s real estate world is night-and-day different from 2008.

Tap here for quick talking points you can use next time your buyer or seller wonders where this market is headed, straight from the client-calming-queen herself.

HANGS & HAPPENINGS

NAR NXT 2025 | Houston, TX | November 14 – 16
Gain laser-focused business intelligence and insights on AI, interest rates and inventory. Access strategic insights, tactical tools, and innovative solutions to highlight your mission-critical role for today’s ever-changing market.

Inman Connect | New York City, NY | February 3 – 5, 2026
The biggest names in real estate share their secrets to success with our attendees in curated sessions that will equip you with the skills to level up.

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