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Small Investors’ Big Moment

Has Cash Gone Cold?

#45

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SHARPEN YOUR SKILLS

🔊Today’s Top Reading Rec:

Rise Above the Ranks is back with a new Under 30 Round Table, featuring four up-and-coming agents making their mark in the ultra-competitive LA real estate market. Learn how these agents are proactively preparing for industry changes, why they’re using the new commission rules to give their sellers an advantage, creating your own level of success, and more.

MARKETS

Small Investors Are Snapping Up Single-family Homes

Good news for the little guys—the share of cash-heavy corporations scooping up prime real estate investments has dropped to its lowest rate since Realtor.com began tracking the metric in 2001. With interest rates holding high, corporate investors are pulling back from the single-family home space, leaving more inventory and negotiating room for mom-and-pop investors.

Nationwide:

  • The share of investors using cash to buy property fell to 64% in Q1 of 2024, the lowest rate seen since 2008.

  • Smaller investors (those who have purchased fewer than 10 homes since 2001) constituted 62.6% of investor purchases in early 2024, the highest proportion recorded in over two decades. 

With fewer corporate investors putting in competitive all-cash offers, small investors have more inventory to choose from and greater negotiating room—even if they’re using financing to make the deal. For agents, this shifting trend means new opportunities to support and guide independent investors as they make the most of this market. 

REC ROUNDUP

The Friday Five

📖 Doing well by doing good. Glennda’s take on becoming involved—and getting noticed.

👀 Can’t-miss headlines. Watch for Powell’s interest rate plans, San Francisco’s most expensive home sale, and more.

👀 Pending penthouse. See the luxe NYC penthouse Bad Bunny rented for $150K a month, now under contract for $15M.

💡Listing tactics. Josh Flagg’s interview on The Gold Bar Podcast is all about landing leads and listings.

💡Score a deal. Check out the 10 best U.S. cities for first-time buyers.

WHAT’S NEW FROM ESTATE MEDIA

Should you be using single-property websites?

A single-property website is a dedicated site created specifically to highlight the prime features, photos, and selling points of your listing—and your efforts to land the best buyer for it. As Tracy Tutor describes them, single-property sites allow you to present every unique property in a personalized way. Watch Tracy’s conversation with Luxury Presence for tips on how to leverage single-property sites, capture new leads from them, and use templates to streamline your setup processes.

FEATURED LUXURY LISTING

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ESTATE MEDIA NEWSLETTERS

Estate Elegance. Your daily dive into luxury real estate. Everyday.

Homes.tastrophes. Unique, weird, and wild real estate. Every Monday

The Blueprint. Stay up-to-date on the world of residential real estate. Powered by James Harris & David Parnes. Every Tuesday and Friday.

The Glennda Gazette. Real estate, real life, in real time. Every Wednesday.

The Playbook. Your ultimate guide to mastering real estate investing. Every Thursday.

WAS the Newsletter. Explore interior design advice and inspiration. Every Friday.

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