WELCOME

There’s something about seeing the industry’s biggest names on one stage that makes everything feel a little clearer—and a lot more possible. If you were at Wednesday’s Future Forward panel in Beverly Hills, featuring Josh Flagg, Jason Oppenheim, Tracy Tutor, Jade Mills, and Ben Belack, you know what we mean. If you missed it, let’s just say the conversation was bold, honest, and full of the kind of perspective agents are craving right now.

From what it means to lead clients through uncertainty to how the role of an agent is evolving in real time, the message was clear: agents have the tools, the insight, and the opportunity to shape what’s next. 

We’ll be sharing the full recording on our YouTube channel soon. In the meantime, follow us on Instagram for updates on the next live expert panel, snippets from this week’s conversation, and the biggest sales and headlines happening now.

SHARPEN YOUR SKILLS: Today’s Top Podcast Rec 🔊

As customer experience expert, best-selling author, and speaker Brittany Hodak puts it, if you’re struggling to close deals and win listings, you probably don’t have an awareness problem. You have an apathy one. The people you’re working with must understand why they should care and what they should do next—that’s how you create your own following of Superfans. Catch Brittany’s full interview on Glennda’s Guru for more customer experience tips and transformative rapport-building strategies just like this.

TRACK THE MARKET: Home Flips Fall

Fewer investors are flipping homes—and those who are still in the game are making smaller margins. New data shows that flipping activity declined for the second year in a row, with a 7.7% drop in flipped homes nationwide in 2024. That’s a 32% slide from 2022’s peak. While profits saw a slight bump, overall returns remain near decade-lows. High prices, tight inventory, and elevated interest rates continue to make flipping a tougher play than it once was.

But that’s not stopping everyone. In some markets, flippers are still finding opportunity—especially where they can move quickly and pay in cash.

• The typical flip brought in a $72,000 gross profit in 2024, with an average ROI of 29.6%, up slightly from 2023’s 28.6%.

• 63% of flipped homes were purchased with cash—up from 62% in 2023.

• Nationwide, flips made up just 7.6% of all home sales in 2024, down from 8.1% the year before.

This decline in flipping is as relevant to realtors as it is to investors—it’s a signal about what buyers value right now. Homes that are move-in ready, well-priced, and professionally presented are still selling—but investors are stepping back because it’s harder to make a quick margin. That creates an opening for agents who represent traditional sellers who offer more than a cosmetic flip.

DIVE IN

The Friday Five

📖 Big brand energy. Why your brand matters more than your brokerage. 

👀 Ellen goes to England. Ellen DeGeneres sold her last US home for $5M—here’s what she left behind.

👀 Scamming seniors. How one agent stole three homes through a deed fraud scheme targeting seniors.

💡 Know your competition. Why it pays to know who else your potential sellers are considering. 

💡 Team up to go up. Want to break into luxury real estate? Join a high-performance team.

NEXT WEEK IN ESTATE ELITE

Changing brokerages is a big decision—and the right move can transform your entire career. Next week, Josh Flagg is sharing his insider perspective on how to choose the brokerage that fits your goals, brand, and business.

Join us for:

• Choosing and Changing Brokerages: Making the Right Move with Josh Flagg, on April 3rd at 3pm ET

Hear what agents should be asking, what red flags to look for, and how to make a move without losing momentum. As always, every Real Estate Roundup reader gets 14 days of unlimited access to Estate Elite. Tap here to activate your complimentary pass.

WHAT’S NEW FROM ESTATE MEDIA

For some agents, one of the most intimidating aspects of breaking into the luxury real estate market is working with high-net-worth, highly successful individuals. But at the end of the day, as James Harris and David Parnes put it, money is the last thing that should impact how you treat potential clients.

Hear James and David’s firsthand experience working with ultra-wealthy individuals—plus their hot take on dealing with disappointments and rejection—in this mini-episode of their popular podcast Rise Above the Ranks. 

FEATURED LUXURY LISTING

TIPS & TAKEAWAYS

Self-automate and accelerate

In The Blueprint, James Harris and David Parnes recently shared a few simple ways agents can “self-automate”—not with software, but with consistent daily routines that drive results.

One of their top tips: Start your day with purpose. Set a consistent start time, plan the night before, and pick three key goals to focus on—especially the kind that generate income. Think: setting a listing appointment, meeting with a qualified buyer, or negotiating a deal. These dollar-productive tasks are the ones that actually grow your business.

For two more self-automation tips from James and David, read the full issue of The Blueprint here.

HANGS & HAPPENINGS

REALTOR Broker Summit | Louisville, KY | April 8-9. Get leadership and marketing insights tailored to brokers, real estate leaders, and teams ready to refine their strategies and jump ahead of the competition. Register for two days packed with workshops, presentations, meet-and-greets, and more. 

Inman Connect | San Diego, CA | July 30 – August 1. Sharpen your real estate game with immersive discussions, interactive workshops, top-tier networking, and more, alongside some of the biggest players in real estate, proptech, and lending.

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