‘Tis (almost) the season

The holiday season is around the corner. Very soon, we’ll be doing all our shopping, our traveling, and listening to that same Mariah Carey song over and over again.

Many people see the holidays as a time for disconnecting, and while that’s partially a good idea, we think the holidays are also a great time for reconnecting.

It’s easy for us to lose touch with our existing clients. The holidays give us the perfect opportunity to reconnect with them, and not in a “salesy” way. While we are in the real estate business, we are also in the people business.

Start making plans for how you want to reconnect with your clients. Use the tools and information we give you. That information might be the best holiday gift we can give our clients.

– James and David

Zillow forecasts growth in home values

Source: Zillow

Zillow forecasts that home values nationwide will grow 3.3% overall this year, down from last month’s expectation of 4.3%. The company also predicts that home values nationwide will grow by 2.1% over the next 12 months, down from last month’s prediction of 4.9%. Here’s what else Zillow projects:

  • Existing home sales for 2023 will decline 18% from 2022, down to 4.1 million

  • For-sale inventory is expected to remain near today’s historically low level, limiting potential sales and keeping upward pressure on home values

Our take

Zillow’s forecasts are a little lower than we expected, but there is a silver lining. While many home shoppers are priced out of the market, there are enough active buyers to keep up the competition on the few homes available for sale.

facebook logo  twitter logo  linkedin logo  mail icon

Realtor.com and Homes.com running neck-and-neck

In terms of unique visitors, Zillow is still the #1 listing site, but the battle for second is tightening. Realtor.com was in second place last month with 51 million, but Homes.com came in a very close third with 47.7 million. That’s according to data from web traffic aggregator Comscore. This is surprising news since Homes.com – which is owned by commercial real estate giant, Costar – is a relatively new player to the listings game.

Now there is some debate here. Homes.com is already claiming that it has overtaken Realtor.com. Their upcoming quarterly earnings reports, which include internal traffic data, will give a more definitive answer on their relative positions.

Our take

This news has got to be raising concerns for all of Costar’s competitors, even Zillow. We are truly hoping that Zillow and the other platforms will be able to compete. We fear that if they don’t, residential agents, like their commercial counterparts, will be paying exorbitant prices to Costar sooner than they think.

facebook logo  twitter logo  linkedin logo  mail icon

Top 10 metros where the income gap is jumping

Source: Redfin

The typical homebuyer now needs to earn 15% more than they did a year ago in order to afford a home. According to Redfin, the typical monthly mortgage payment is $2,866, an all-time high, and the typical American household earns about $40,000 less than what it takes to afford a median-priced home.

Here are the top 10 metros where the income needed to buy a home jumped the most year-to-year:

  1. Newark, NJ – 33.4%

  2. Miami, FL – 33.4%

  3. Bridgeport, CT – 32.1%

  4. Dayton, OH – 31.2%

  5. Rochester, NY – 30.7%

  6. Hartford, CT – 30.2%

  7. McAllen, TX – 29.8%

  8. Providence, RI – 28.9%

  9. Lake County, IL – 28.9%

  10. Milwaukee, WI – 28.8%

Our take

Without a doubt, affordability has become a problem, especially for first-time buyers. When buyers can sell a home and buy another one, that obviously puts them in a much better position than first-time buyers who don’t have that equity. But those year-over-year jumps can be a little misleading. In some markets, the amount needed to buy homes isn’t high. For example, Dayton may have jumped 31%, but the amount needed to buy a median-priced home is $60K.

facebook logo  twitter logo  linkedin logo  mail icon


The news that just missed the cut

Foundation Plans

Advice from James and David to win the day

As we said up top, the holiday season will soon be upon us. Every party is a chance to meet new people and network. Here are three tips to help you make the most of every outing:

Keep your networking organicThere’s a reason we don’t carry business cards. We’re not on a mission to sell. We want to make connections first. We recommend going to parties, working the room, and then, when people ask what you do, have your quick, two-sentence elevator pitch ready. Don’t be afraid to share. People are always looking for a quality agent. Remember, you’re a hot commodity!

Be memorableIf you do make a great connection with a potential client, follow up with a thoughtful text or a small gift sent to their office. Few agents go the extra mile, so you’ll really stand out.

Host your own eventPlan a Halloween or holiday party and invite your clients and connections. Encourage them to bring a friend. You’ll grow your network and continue strengthening those existing relationships.

For more ideas on how to market and network during the holidays, use these resources!

The 1% Blueprint

An on-demand course created by James & David

Discover our strategies and techniques to attract a stream of high-quality leads, propelling your real estate business to new heights of success.

For Blueprint subscribers, the course is 30% for a limited time. If you’d like to take our course to learn how to become the top 1% of your market click here!

Just in Case

Keep the latest industry data in your back pocket with today’s mortgage rates:

Source: Mortgage News Daily

That’s a wrap on this edition of The Blueprint!

Remember: each day is a gift and a new opportunity to lead the life you want and to become the person you want to be. The mistakes and missteps you’ve made in the past don’t define you. Live as intentionally as you can and be ruthlessly focused on the goals you’ve set out to achieve. You can do it!

Thanks for reading, and we’ll see you back here on Tuesday!

– James and David