WELCOME 

Welcome everyone, I hope your week is going swimmingly! After a lovely holiday break, I’m ready to dive back into work. Hopefully everyone will be busy with summer sales, but not so much that they can’t keep their heads above water.

All of these water puns are to say that my lifelong dream of having a pool where my grandbabies can swim has finally come to fruition and I could not be more grateful. Please forgive me if I’m just floating (on air) right now, but I can’t seem to wash this grin off my face.

So, we’re talking about a happy topic today, which is how to be better at conversion. All you need is to add an “at.” (I’ll explain.)

Let’s jump in!

THE REALITY OF REAL ESTATE

All Time High

In March, home prices reached a new record, which I will admit isn’t the news we all were hoping to hear.

Per Fox Business: Prices increased 6.5% nationally in March when compared with the previous year, the S&P CoreLogic Case-Shiller index showed on Tuesday, the same as the previous month. It marks the fastest pace of growth since November 2022. On a monthly basis, prices climbed 0.3%, according to the index.

“This month’s report boasts another all-time high," said Brian Luke, head of commodities, real and digital assets at S&P DJI, in a release. "We’ve witnessed records repeatedly break in both stock and housing markets over the past year.”

How do we parse this news so it feels less oppressive?

Well, we know the data is two months behind, so there’s a real possibility that we’ve already started to improve on affordability. Plus, some areas are seeing a much lower growth in the average, like Portland and Denver, which are hovering in the low 2 percents. And we’re reaching the end of the school year, which is when families most often time their moves, so regardless of the data, we’re going to see new buyers and sellers.

So I do have hope that it’s going to get better and we’re going to cling to that like hope like a life preserver.

When it starts to feel stressful, always remember, at least you didn’t sell someone the wrong house.

@glenndabaker

Throwing it back to the first time I told the story about selling the wrong house… #G#GlenndaBakerR#RealEstateAtlantaRealEstate #S#SoldThe… See more

STORY TIME WITH GLENNDA

For the Most Effective Conversion, Just Add an “At”

I recently fielded a question from another agent about how to improve her conversion rate. Me being me, I answered her question with a story.

I told her that I’d recently gotten an email from a client. It was clear as day that they had asked ChatGPT the question, “How do you market an $X home?”

My clients said to me, “Here’s what we’re looking for in your marketing plan. Across social media marketing platforms Facebook, Instagram, and Twitter, your measurable goals should be to increase engagement by 30% in the first month, and generate 50 inquiries from social media channels. Your email marketing should achieve an open rate of a 25% and a 10% click-through rate, and this should secure 10 property viewings from recipients.”

Let me tell you this right now—I do not care if Chat GPT has ability to compile the sum total of human knowledge in a microsecond. Chap GPT has never sold a house its damn self.

Now, in an artificial intelligence world, these metrics my clients asked about might sound viable. But I honestly have no idea how many leads I convert with my newsletters or emails.

If we’re talking about conversion, the only way that conversion happens is through conversATion. Conversion happens in conversation.

Now, the beauty here is that people are starting to consider video content to be conversation, particularly in the 18 to 24 demographic, and it’s becoming more and more widespread.

Video marketing is the very best way to conversion because it’s conversATion. When I post a video, the conversation starts with the video and it continues in the comments section. If you’re not posting videos, then you don’t have the ability to be in the comments section, having conversations and converting these leads.

When people talk about conversion, they’ll say, “I have to knock on this many doors to get this many sellers to sell this many houses.”

Oh, my stars & stripes, NO!

It’s not the door-knocking that converts them. It’s the conversation that converts them.

Or, when they say, “I’ve got to make X amount of calls and talk to this many people to get X amount of listings.” They don’t understand that they’re not converting them because they met their metric; they’re converting them because they’re in conversation.

Instead of leaning so hard into meeting your metrics, look at the conversations that drive those metrics and put your efforts there. I am living proof that this is both viable and expedient.

So if you’ve been looking for your sign to incorporate video content, this is it. Now go and start some conversations with real human beings, and not AI.

@glenndabaker

I hope you are inspired by my video journey! #GlenndaBaker #RealEstate #AtlantaRealEstate #ContentCreator #VideoContent #Video

GLENNDAISM

AI Will Never Replace You

GO HOMES.COM WITH GLENNDA

Oh, my stars, do I have a fabulous listing to share with you today!

This Vinings Estates home has it all—primary on the first floor? Check! Level backyard? Check! Waterfalls and a koi pond? Check! Valuted keeping room? Check! Spa bath with a coffee bar? Check! And new roof, new gutters, and fresh paint? Check, please! Take a peek; you’ll be so glad you did.

Now, remember, if you’re an agent, remember, with Homes.com, it’s always your listing, your lead and what could be better than that?