In this episode of Glennda’s Guru, Glennda Baker sits down with Clayton Collins, the founder and CEO of Housing Wire, to discuss his incredible 10-year journey in transforming the way housing professionals access news and insights. Clayton shares his beginnings as an investment banker, how he spotted opportunities in the real estate and media industries, and what drove him to build a leading platform for housing professionals. From navigating early challenges to pioneering innovative strategies, Clayton breaks down the secrets behind his success and offers invaluable lessons for anyone in real estate or business.

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00:00-01:46 – Intro
01:47-04:32 – How Clayton identified the gap that led to founding HousingWire
04:33-07:12 – Building trust and credibility in real estate media
07:13-10:08 – What agents really need from news platforms today
10:09-13:07 – How Clayton approaches content strategy and audience growth
13:08-16:20 – Earning loyalty in a fast-paced, digital-first housing market
16:21-19:45 – The evolution of HousingWire into a true thought leadership hub
19:46-22:03 – Glennda and Clayton on how agents can filter information and stay focused
22:04-25:29 – Why agents need to think like CEOs in a media-driven world
25:30-28:15 – The long game: patience, brand building, and strategic pivots
28:16-32:20 – How real estate leaders can stay relevant during industry shifts
32:21-36:02 – Behind-the-scenes of HousingWire’s growth and acquisitions
36:03-38:44 – Clayton’s perspective on AI, newsletters, and platform strategy
38:45-41:07 – Advice for agents looking to lead in their markets
41:08-43:09 – Final thoughts