What does a realtor actually do?

In this episode of Glennda’s Guru, Glennda Baker sits down with Bennett Richardson, Chief Marketing & Communications Officer at the National Association of Realtors, to talk about trust, communication, member value, and the work consumers never see behind a real estate transaction.

From changing how the industry communicates to showing the expertise that happens behind the scenes, this conversation goes deeper than buying and selling homes.

00:00 Intro
02:52 What NAR Got Wrong: Member-First Communication
09:13 Building Trust Through Realtor Expertise
11:08 Why Consumers Misunderstand Real Estate
18:53 The Biggest Challenge Facing Real Estate Today
23:36 The Hidden Work Realtors Do Every Day
27:35 Final Thoughts

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