In this week’s episode, Glennda Baker sits down with Danielle Garofalo, expert in marketing, digital and agent strategy. Garofalo shifted her focus to technology in luxury real estate after marketing for giants like Disney and IBM and is a prominent figure in the content creation and consulting space. In this episode Glennda and Danielle discuss:
🌟 How Danielle Garofalo got into real estate
🌟How to tie in style, messaging and product in marketing
🌟 How real estate companies are gearing to luxury clients
🌟Personalizing for clients and not blasting
🌟Building a recognizable brand in real estate
🌟How marketing is less about you and more about them
Don’t miss out on this exciting episode of Glennda’s Guru! 🏡
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💻: http://www.thinkbilliondollar.com
00:00 – 00:26 / Intro
00:26 – 02:43 / Glennda on Danielle
02:43 – 05:25 / About Danielle
05:25 – 06:55 / How Danielle Looks at Branding
06:55 – 10:46 / Messaging
10:46 – 14:38 / Shifts in the Luxury Market
14:38 – 20:30 / Personalizing for Clients
20:30 – 22:50 / QR Code Marketing
22:50 – 32:29/ Real Estate Events & Hyper-personalization
32:29 – 38:56 / What Danielle Wishes She Knew on Day 1
38:56 – 40:51 / Showcasing the Journey
40:51 – 41:37 / Where to Find Danielle
41:37 – 43:59 / Wrapping Up
43:59 / Outro
