Social media is no longer just about building an audience. For real estate and mortgage professionals, it can become a direct source of business.

In this conversation, Glennda Baker and Scott Betley break down the power of TikTok Live, how agents are generating leads with relatively small audiences, and why consistency can matter more than follower count. Scott also shares how social media transformed his own mortgage business and why he believes the opportunity for organic reach is still there for those willing to take advantage of it.
Watch the full conversation on Glennda’s Guru on the Estate Elite Agents YouTube channel.

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