In this episode of Rise Above The Ranks, James Harris sits down with Krys Benyamein, real estate entrepreneur, content strategist, and founder of Estate of Grace for a conversation on branding, content, technology, and what it takes to stay relevant in a rapidly changing industry.

What do today’s sellers actually want from their agents?

Zillow’s latest Consumer Housing Trends Report, The Seller’s Mindset in 2026, surveyed more than 7,400 sellers to uncover the motivations, expectations, and behaviors shaping today’s market. From what drives sellers to move, to the qualities they value most in an agent, the data reveals actionable insights to help agents win more listings.

Download the free report: https://bit.ly/CHTR (all uppercase)

As real estate continues to evolve, agents are being forced to think beyond traditional prospecting and embrace new ways of building trust, attention, and influence. Krys has built his business at the intersection of real estate, media, and personal branding, helping agents understand how content and storytelling can become powerful growth tools.

James and Krys then dive into:
• Why content has become a competitive advantage in real estate
• The difference between posting online and building true influence
• What most agents still misunderstand about social media
• How authenticity and strategy work together to build a brand
• The role AI and technology will play in the future of real estate
• Why adaptability is one of the most important skills for agents today
• Common marketing mistakes holding agents back
• What the future of real estate marketing looks like

Krys also shares his perspective on how agents can stay relevant in an industry where platforms, technology, and consumer behavior are constantly changing, and why those who embrace change early will have a significant advantage moving forward.
If you’re looking to build a stronger personal brand, leverage content more effectively, and future-proof your real estate business, this is a conversation you don’t want to miss.

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