In this episode of Rise Above the Ranks, James Harris sits down with Rory Golod to tackle a big question: can culture actually scale? 👀

His answer is simple — it comes down to leadership.
Does the manager care enough to protect it?

And here’s the hot take… “virtual culture” might not be real.

Rory explains why being in person — in the office or in the field — is critical for mindset, energy, and connection. Because when agents show up physically, performance and culture follow.

Even in a global world with companies like Compass expanding everywhere… the foundation still comes down to people, presence, and leadership. 🔑