Join Arizona-based real estate professionals Justin Benson, George Laughton, and Lindsay Fricks in our new series The Inspection Period. Each week, they sit down with industry leaders to explore the personal stories and behind-the-scenes insights that drive their remarkable success.

In this episode they discuss building your real estate brand with Shannon Gillette, a highly regarded real estate professional in Arizona with close to 20 years of experience. She is known for her exceptional market knowledge, strong negotiation skills, and innovative marketing strategies. As a leader in using technology and video to create content, she one of the top content creator realtors.

Make sure to subscribe and stay tuned to The Inspection Period! For more episodes on-the-go, head to Spotify: https://podcasters.spotify.com/pod/show/estate-media4

Follow Estate Media:
💻 https://estatemedia.co
📸 IG:  https://www.instagram.com/estatemedia
🤳 TT: https://www.tiktok.com/ @estatemediaus 
🆇 X:  https://twitter.com/estatemediaus
💼 LinkedIn:  https://www.linkedin.com/company/estatemediaus/
🎥 Facebook: https://www.facebook.com/profile.php?…

Follow Justin, George and Lindsay:
📸 Justin IG: https://www.instagram.com/justinbenson/
📸 George IG: https://www.instagram.com/georgelaughton/
📸 Lindsay IG: https://www.instagram.com/lindsay.fricks/

00:00 – 01:02 / Intro
01:02 – 04:20 / Catch up with Shannon
04:20 – 05:48 / YouTube Real Estate Content
05:48 – 07:02 / Shannon’s Staffing Structure + Content Creation Process
07:02 – 10:20 / Shannon’s Personal Brand and Giving Back to the Community
10:20 – 11:35 / How Shannon’s Being Facing Recent Shifts in Real Estate
11:35 – 14:30 / Online Presence and Building Trust
14:30 – 16:28 / Hosting The American Dream on HgTV
16:28 – 18:36 / Shannon Before Real Estate
18:36 – 20:14 / Was Real Estate Always the Move?
20:14 – 22:45 / Dealing with Burnout
22:45 – 24:53 / Running an All Women’s Team
24:53 – 28:03 / Handling Judgment, Criticism and Being Seen
28:03 – 29:54 / Fostering Work Ethic Within the Family
29:54 – 31:14 / Authenticity
31:14 – 35:28 / Getting More Views on Socials
35:28 – 38:03 / Lifestyle Content in Listings
38:03 – 40:06 / How Long it Takes to See Traction on Socials
40:06 – 42:02 / How Shannon Started Out in Content Creation
42:02 – 43:09 / Who Shannon Follows
43:09 – 46:08 / Diversifying Income Outside of Real Estate
46:08 / Outro