In this episode of Glennda’s Guru, Glennda Baker sits down with Matt Lionetti to unpack his incredible journey from retail to real estate — and the marketing lessons he picked up along the way. Starting out selling sunglasses at Sunglass Hut, Matt chased a career in comedy before realizing he could blend his creativity with real estate.Now, he’s writing, shooting, and directing his own videos — but the secret to his success isn’t just humor, it’s strategy. Drawing inspiration from Ralph Lauren, Matt shares how he plans campaigns with intention: instead of reposting the same content everywhere, he creates different short-form videos and one long-form piece to maximize reach and impact.This conversation is packed with insights on branding, consistency, and standing out in a crowded market.

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